the prospect
Upscale / Unexpected
the prospect
Upscale / Unexpected
The Prospect presents a high-end multi-family property in a historic Gold District, striving to capture the excitement and energy of a time when anything was possible. The brand builds on this positioning with refined design, illustrative symbolism, and a rich narrative conveying mystery and intrigue.
The Prospect presents a high-end multi-family property in a historic Gold District, striving to capture the excitement and energy of a time when anything was possible. The brand builds on this positioning with refined design, illustrative symbolism, and a rich narrative conveying mystery and intrigue.
The Spectrum Companies / Greystar
Services
- Brand Strategy
- Verbal Identity
- Visual Identity
- Guidelines & Standards
- Leasing Kits & Collateral
- Signage & Wayfinding
- Murals & Graphic Walls
A Legacy Revived
Brand storytelling celebrates optimism and opportunity, building on the neighborhood’s history as a place where adventure and fortune awaited the bold.
Intriguingly Detailed
The nuances and details of the visual language are highly considered and carefully crafted to reflect the upscale experience.
